Innovative Branding

Innovate [1: to begin or introduce (something new) as if for the first time. 2: to begin or introduce something new. innovat-, to renew + -novus, to make new]

Branding, we believe, is the foundation of every company's relationship with their target customer, or in other words their customer loyalty. A brand is more than just icons, fonts and colors; it is the very essence of your company. Even when you canÕt see your target customer, they can still see you. Your brand is the face that they see. Your brand helps to form the beliefs your customer has about your company.

Innovative branding takes your brand to another dimension. It's making your brand alive in the minds of your target audience. Many people believe a brand is merely an image a company uses to portray themselves to their customer. Innovative branding uses more than the typical media to reach your customer. Creating your brand is only half of innovative branding. The other half is customizing the most efficient and effective way to place your brand in the front of your customers mind.

Sprite says image is "nothing". At Potenza, we disagree. Image is everything! The perception your customer has about your brand, is a major driving force for not only starting a relationship with your company, but maintaining a long lasting loyalty to your brand.

Welcome to Potenza Creative. Welcome to Innovative Branding.